21 Aug How To Get Over 1k Facebook Fans With Your Blog
Once you’ve crafted the perfect featured image, just upload it to your profile add a description and – most importantly – a link to your blog post. I use Bitly for shortening my links, because it allows me to track how many people clicked on it, which is pretty useful in determining where you’re getting most traffic from!
UPDATE (27/8/2014): Facebook is currently changing its logarithm yet again and has stated that it will start giving preference to links over pictures with manually inserted links. I recommend you try both approaches and see what works better for you!
Whenever you upload a new post or picture to your Facebook profile, don’t forget to highlight it by clicking the arrow in the upper right corner and clicking “Highlight”. This will make sure the story always appears on all users’ timelines, unlike other posts which become hidden over time.
5. Invite your friends
Following up on the last point – don’t forget to invite all your Facebook friends to like your page. Is it spammy? Maybe a little, but I usually love hearing about my friends’ and acquaintances’ new ventures – so why shouldn’t they care about mine? The worst thing that could happen is that they ignore your request and think you self-centred. Well, boo hoo! A few years from now, guess who’s going to be sipping margaritas on the beach and happily typing away on their laptop? You!
Inviting your friends to like your page is especially important when you’re just starting out – much like money makes money, likes make likes. If people come to your page and you only have a dozen fans, they will think twice about joining their ranks. But once you acquire a solid number – usually at least 500 – people will see that what you’re saying is interesting to many people and happily click “like”.
Don’t forget to add a link to your fan page to the mini bio on your personal profile as well – it’s right below your profile picture, which is where people’s eyes automatically fall first!
6. Join Facebook groups
Check out Awesome Bloggers as well – it’s perfect for link exchanges, promoting your content on different platforms and driving traffic to your site.Being an active part of the community is extremely important – this way you can build relationships with other bloggers, which are the virtual equivalent of gold. Seriously, who else is going to listen to you whine about WordPress and discuss SEO over a glass of wine?
On the other hand, there are groups such as NOMADS or Travellers where you can post links to your articles and drive some serious traffic to your site. Just post a link to your article, write a short description and – if what you have written is interesting – people will not be able to resist reading what you have to say! Be careful not to spam the page and comment on other people’s links as well – this way you can convert one-off visitors into regular readers.
This should go without saying, but you must include a Facebook widget on your website if you are serious about growing your audience. You can get a like box here and then just add it to your sidebar using the code provided. Make sure it is displayed prominently in your sidebar and not tucked away at the bottom of the page!
Don’t worry, don’t worry – I’m not encouraging information theft of any kind. In fact, if your content isn’t fresh and original chances are you will never succeed as a blogger. What I’m really trying to say is this: go to a fellow blogger’s page and have a look at the pages they’ve liked. Then reach out to those bloggers, like their pages and encourage them to like yours back! Wash, rinse and repeat until you’ve spoken to every blogger in your niche – never.
9. Keep a regular schedule
Do you know why people read your blog? There may be a multitude of reasons, but there is one underlying force driving them there – your site inspires them. You know what else is inspiring? Quotes. They take seconds to read, but can give you food for thought for the rest of the day if not your life. Quotes will get you loads of likes, shares and comments so why not use that to your advantage?
12. Ask questions
You may have noticed that I finish every post with a handful of questions. Why do I do that? Well, partly because I really care about you – my readers – and want to hear what you think about my posts. But I also do it to entice you to speak up. It’s easy to just read a post and then exit the site – but comments drive up engagement and help people connect with your brand more directly. The more engagement a Facebook post receives, the more people will see it in their newsfeed – so start a heated conversation and you’ll be surprised by how many people have an opinion to contribute!
13. Promote on other social media
I have a large engaged audience on Twitter, which is perfect for cross-promoting my Facebook page on that platform. The simplest way of doing this is simply linking your Facebook to Twitter, which allows the page to automatically send out tweets with your latest posts. Chances are that many of your Twitter fans use Facebook as well and will follow you on that platform, too.