This list of 75+ natural beauty brands is the resource I wished I’d had when I first decided to make my beauty bag more eco-friendly. 

Instead, I had to spend hours annoying Google with endless questions. Who are the good guys? Who is just pretending to be green? Is this going to cost me a fortune?

The long process was worth it though, because now I’m able to share my findings with you on this page. I believe adopting a greener lifestyle should be as easy as possible and really hope this helps you on your journey!

Click any of the links below and they will take you to the relevant bit of this page…

Make-up • SkincareHaircare • Nail Polish • Perfume

Before you get distracted by all the pretty things (not that I blame you), here’s a quick explanation of all the symbols used on this page.

If a brand isn’t labelled vegan it just means not all of its products are vegan. Same goes for being gluten-free, 100% natural and organic. All the brands on this list are cruelty-free and not tested on animals! ?

Ⓥ = vegan
? = expensive
? = affordable
? = gluten-free
? = 100% natural
? = GvG favourite
? = certified organic
?? = free US shipping
?? = free UK shipping
?? = free AUS shipping
?️ = shopping directory
? = free worldwide shipping

natural beauty brands

Make-up

100% Pure • founded in a Napa, California farmhouse in 2005 • now based in Silicon Valley • organic cosmetics free of all harmful toxins • no artificial colours, fragrances or preservatives • 100% natural and cruelty-free • ?? over $50 • ? ?

Afterglow Cosmetics • mineral cosmetics • made in the USA • PETA and Leaping Bunny approved • free of synthetic dyes, parabens and irritants like bismuth oxychloride • use Certified Organic ingredients whenever possible • woman-owned and woman-formulated • vegan aside from beeswax • ?? over $90  

Alima Pure • refillable products to minimise waste • donate 1% of sales to environmental organisations with 1% for the Planet • offsett 100% of their corporate carbon emissions • free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride and nanoparticles • ?? 

Antonym Cosmetics • highly pigmented • use FSC certified bamboo for compacts and brush handles • brushes are certified vegan • ?? over $65 • ? ? 

Au Naturale • you can send in empties for recycling, receive $30 credit for 4 products • donate 10% of sales to fund Zambia Open Community Schools • ?? over $50 • ? ? ? Ⓥ

Axiology • luxury vegan lipstick • pure ingredients like organic coconut oil and avocado butter • lipstick boxes sourced from a woman-owned recycled-paper boutique in Bali • no harsh chemicals or toxins • ? on 3+ lipsticks • ? ? Ⓥ 

Beauty Counter • 80% of ingredients are organic, natural or plant-derived • product labels identify every ingredient • developed the Never List™ • partnered with EWG, Breast Cancer Prevention Partners and Healthy Child 

Beauty Without Cruelty • use natural pure ingredients • good for sensitive skin, being hypoallergenic and fragrance free • member of the Vegan Society • ?? over £25 • Ⓥ 

Bellapierre • mineral makeup and skincare • formulated in the USA in FDA approved laboratories • ?? and EU delivery over €40 • ?

Biba Lips • lip products only • no parabens, mineral oil, silicon, synthetic waxes, artificial fragrances or dyes • use antioxidant, anti-inflammatory and anti-aging ingredients like green tea, rosehip oil, jojoba, rosemary, grapeseed oil and Kokum butter • ?? ?

Citrine • carry lines such as Jane Iredale, Tata Harper, RMS Beauty, Kjaer Weis and May Lindstrom • female-run and owned • flagship store in Phoenix,  AZ • offer five samples for $15 • ?? over $75 • ?️

Dr. Hauschka • skincare and cosmetics • began as a developer of natural medicines in 1935 • international fair trade initiatives • sourced from biodynamic or organic farms whenever possible • nearly all products are gluten free • ? ?

Elate Cosmetics • made in Canada • about 90% organic • free sample with every purchase • ?? over $100 • ? ? Ⓥ

Ere Perez • nourishing make-up with active ingredients • assists with sun protection • no perfumes or chemical colourants • manufactured without child labour • vegan packs available • ?? over $70 • ? ?

Everyday Minerals • hand-crafted mineral makeup • eco-friendly and recyclable packaging • offer free samples • help you recycle your empties • ?? over $40 • ? Ⓥ

Fitglow Beauty • made from ethically sourced ingredients • member of Just Beautiful Pledge, selling products free of the toxic ten ingredients • ? ? ?

Gabriel Cosmetics • consists of three brands – Gabriel, Zuzu Luxe and Clean Kids Naturally • 100% natural ingredients with no synthetic chemicals or animal by-products • ?? over $50 • ? ? Ⓥ

Honeybee Gardens • pure all natural bath and body care products • use organic ingredients • donate to no-kill animal shelters • ?? over $50 • ? ?

Ilia Beauty • each product contains up to 85% bioactive organic ingredients • retailers include Colette, Harvey Nichols and Net-A-Porter • dairy-free • ?? over $75 • ? ? ?

Inika Organic • free of alcohol, vegan and meets requirements for Halal certification • has won over 35 awards • ? over £30 • ? ? Ⓥ ?

Jane Iredale • hypoallergenic natural mineral makeup • support organisations like Greenpeace, Wildlife Conservation Society and The Nature Conservancy • partnership with Living Beyond Breast Cancer • ?? 

Juice Beauty • sustainable company practices utilizing solar power and local sourcing • donate to the Breast Cancer Fund and EWG • creative director is Gwyneth Paltrow • ?? over $30 • ? ? Ⓥ ?

Kjaer Weis • created by Danish-born, New York-based makeup artist Kirsten Kjær Weis • all of their compacts are refillable • #BreakUpWithYourMakeup movement • ?? over $50 • ? ? ? ? ?

Lavera • natural cosmetics from Germany • over 300 products, all without synthetic preservatives, colors or fragrances • member of Natrue, Natural Products Association and Vegan Society • ?? over $30 • ? ? ? Ⓥ ?

Lily Lolo • mineral makeup • no chemicals such as parabens and phthalates, synthetic perfumes and dyes • 90% of products are vegan • ?? over £30 • ? over £60 • ? ?

Lime Crime • wide range of colourful makeup • huge on social media • not natural • ?? over $50 • Ⓥ

Longona • natural makeup and haircare • made in Germany • use plant oils, fats and waxes, herb extracts, floral waters and essential oils • ? ? ? Ⓥ 

Lotus Cosmetics • pure, natural and healthy mineral beauty products • dedicate resources to organic culture, research and development • ? ?

Luxie • brushes and eye makeup • vegan, hypoallergenic and high-quality products • ?? over $50 • Ⓥ 

Naturisimo • great platform with lots of natural brands • wide selection of makeup, skincare and haircare products • free gifts with purchases • offer samples • ? ? ?️ ?

Nu Evolution • founded by Nadine Cormier and Sandra Anderson Diaz in NYC • made in USA • free from propylene glycol, phthalates, paragons and sulphates • ?? over $50 

Nudus • organic lipsticks • made in small batches in a certified organic environment in Sydney, Australia • blend of 27 active naturals • formula incorporating super foods, antioxidants, vitamins A, B, C, D, E and K, essential fatty acids and anti-aging ingredients • ? ? 

Pacifica • makeup, skincare and perfume • no phthalates, parabens, sulfates, propylene glycol, mineral oil, petroleum, peanut oil, triclosan • use natural grain alcohol as spray perfume base, solid perfume is made from a coconut and soy based wax • ?? over $50 • Ⓥ 

Red Apple Lipstick • paraben-free lipstick • made in USA • no petroleum, animal bits, dairy, corn, soy, harsh chemicals or GMOs • 6 month money back guarantee vitamin E formula heals dry, chapped and cracked lips • ?? over $50 • ?

RMS Beauty • founded by Rose-Marie Swift in the US • formulated with raw, food grade and organic ingredients in their natural state • free from harmful chemicals, synthetic preservatives, synthetic vitamins and GMOs • all packaging is biodegradable, recyclable or reusable • ?? over $50 • ?

Sappho • founded by Emmy nominated makeup artist JoAnn Fowler • promotes ethical treatment of all humans and animals • ?? over $100 • ? ? Ⓥ 

The Organic Pharmacy • founded by Margo Marrone in London • uses homeopathic principles and pharmaceutical grade organic herbal extracts • also sell supplements • ?? over $100 • ?? ? ? 

Vapour • created by Krysia Boinis and Kristine Keheley in Taos, New Mexico • 70% organic skincare + 30% mineral pigment and essential oils = 100% natural • uses passive solar and wind power in lab, offices and warehouse • no toxic chemicals, parabens, phthalates or nano-particles • free shade consultation • ?? over $75 • ? ? 

W3ll People • handcrafted in small batches in the USA • advanced botanical complex of organic aloe, organic chamomile and organic green tea • no harsh artificial chemicals, preservatives or petroleums • ?? over $35 • ? ? ?

Youngblood • founded by Pauline Youngblood in the US • natural finely-ground mineral cosmetics • free of talc, parabens, oil and fragrance • ?

Zao • founded by David Reccole in the UK • 100% natural formulas enriched with active organic ingredients • use natural bamboo packaging • no petrochemicals including preservatives • ?? over £50 • ? ? ?

Zuii Organic • floral-based range of cosmetics • base of rose, jasmine and chamomile flowers • made in Australia • free of preservatives, petrochemicals, parabens, talc, GM ingredients and nano particles • ?? over $150 • ? ? Ⓥ ?

Skincare

100% Pure • founded in a Napa, California farmhouse in 2005 • now based in Silicon Valley • organic cosmetics free of all harmful toxins • no artificial colours, fragrances or preservatives • 100% natural and cruelty-free • ?? over $50 • ? ?

Antipodes • high performance anti-aging skincare • sustainably harvested botanical bioactives • natural ingredients from New Zealand producers • environmentally friendly packaging • certified vegetarian but not vegan • ? ? ?

Ashley Asti • support Exhale to Inhale, empowering domestic violence survivors through yoga • sustainably produced and recyclable shipping packaging • ? Ⓥ

Bamford • natural clothing, skincare and bath products • artisan made  • use organic and botanical ingredients • own Haybarn Spa in Daylesford, UK • ?? over £50 • ? ?

Beauty By Earth • made in the USA • natural skincare, bath products and self tanner • support Skagit Valley College and Compassion Through Action • ?? over $50 • ? ? ?

Boerlind • natural cosmetics developed from singular raw materials • developed and produced in the Black Forest, Germany since 1959 • based on naturally pure spring water • all vegetarian but not vegan • support Roses not Opium for Middle Eastern farmers • ?? over $100 • ? ? ?

Boyd’s Farm • natural, organic, non-toxic bath and body products • sell beard oils • handmade in San Antonio, Texas • use recyclable packaging • do not ship outside of US • no word on animal testing on their website • ?? over $75 • ? ?

Caudalie • committed to combating deforestation through 1% For The Planet • packaging made from recycled and recyclable paper and plastic • have set up 12 recycling systems to reduce waste • not 100% natural nor certified organic • free sample set with every order • ?? over £30 • ? over €50 • ?? 

Citrine • carry lines such as Jane Iredale, Tata Harper, RMS Beauty, Kjaer Weis and May Lindstrom • female-run and owned • flagship store in Phoenix,  AZ • offer five samples for $15 • ?? over $75 • ?️

Dr. Hauschka • skincare and cosmetics • began as a developer of natural medicines in 1935 • international fair trade initiatives • sourced from biodynamic or organic farms whenever possible • nearly all products are gluten free • ?

EmerginC • create one of the most stable and effective vitamin C serums on the market • plant a tree for every retail-sized product sold • their office runs on 100% wind power shopping bags made with fully biodegradable stone paper • ?? over $75 

Full Bloom Beauty • pure all-natural skincare • avocado-based products • inspired by Southern California botanicals • sold on Etsy • ? Ⓥ

Herbivore Botanicals • created by husband and wife due in their Seattle kitchen in 2011 • made in the USA • emphasis on organic, high quality and food-grade ingredients • ?? over $75 • ? Ⓥ ?

Kahina • based on traditional Moroccan skincare remedies • made in the USA • use natural ingredients sourced from small family farms and women’s cooperatives • packaging made from 100% recycled paper and recyclable violet glass • donate 1% of annual revenue to benefit Moroccan women and their families • only ship within the US • ? ?

Kosmatology • developed for eczema-prone skin • produced in lab in Monroe, Connecticut • Made Safe™ certified • ? ?

Lila Botanicals • ethically sourced products • 100% organic essential and carrier oils • sold on Etsy • ?? over $75 • ? ? Ⓥ

Lina Hanson • luxury skincare for the globally conscious • source ethically harvested ingredients from women’s cooperatives • two free samples with every order • only ship within the US • ? ?

 • made sustainably in an eco-factory in France • sourced from organic agriculture rich in honey, flowers, essences, oils and floral waters • support projects to protect bees • actively promote organic agriculture • ?? over £59 • ? ?

Olga’s Organics • created first USDA organic certified face powder in the USA • handcrafted to order • completely GMO, paraben, petrolatum, BHA, sodium laureth and sulphate free • ?? over $32 • ? ? Ⓥ

Optiat • transform used Arabica coffee grounds into natural exfoliating scrubs • sourced from London cafes • effective against cellulite, stretch marks, acne and eczema • ? over £15 • ? Ⓥ 

Orenda • produced with botanicals, antioxidants and naturally occurring vitamins • ingredient have been ethically sourced • free from chemicals, parabens, sulphates and GMOs • ?? ? ?

Pacifica • makeup, skincare and perfume • no phthalates, parabens, sulfates, propylene glycol, mineral oil, petroleum, peanut oil, triclosan • ?? over $50 • Ⓥ 

Patyka • Parisian beauty house with origins in the 1920s • made and developed in France • create unique natural fragrance blends • 99% organic and 100% natural • ?? over $50 • ? ? ?

Spinster Sisters Co • handcrafted natural soaps and lotions • produced in Colorado • sell 30+ “flavours” • stores in Golden, Denver, and Cherry Creek North • use fair trade shea butter from women producers in Ghana • ? ?

Tata Harper • luxury skincare line with anti-aging properties • between 9 and 29 active ingredients in every bottle • manufacture in small batches in their Vermont laboratory • focus on sustainability of the entire production chain, from imports to packaging to distribution • certified 100% vegetarian • ?? over $40 • ? ? ?

The Organic Pharmacy • founded by Margo Marrone in London • uses homeopathic principles and pharmaceutical grade organic herbal extracts • also sell supplements • ?? over $100 • ?? ? ?

Whispering Willow • handcrafted bath and body products • no sulphates, parabens, synthetic preservatives, scents or colours • recycled and recyclable packaging • support charities such as MS Society • discontinued a popular line of lotion because it was only 99.5% natural • ?

Haircare

Lavera • natural cosmetics from Germany • over 300 products, all without synthetic preservatives, colors or fragrances • member of Natrue, Natural Products Association and Vegan Society • ?? over $30 • ? ? ? Ⓥ ?

Longona • natural makeup and haircare • made in Germany • use plant oils, fats and waxes, herb extracts, floral waters and essential oils • ? ? ? Ⓥ 

Naturisimo • great platform with lots of natural brands • wide selection of makeup, skincare and haircare products • free gifts with purchases • offer samples • ? ? ?️ ?

Nail Polish

Ella + Milla • luxury nail polish brand • made in the USA • 7-free* • ?? Ⓥ

Piggy Paint • water-based polish • made in the USA • formulated with natural ingredients • non-toxic, odourless • marketed as child friendly • ?? over $20 

LVX • award winning gel-like formula • made in the USA • closely follow runway trends • 7-free • only ship within the US • Ⓥ 

RGB Cosmetics • offer both nail colour and nail care • products, formulas and packaging are conflict free, produced under fair trade conditions • ?? over $45 • Ⓥ ?

Suncoat Products • water-based polish • manufactured in own facility in Ontario, Canada • marketed as child friendly • ? over $50 • Ⓥ

Zoya • offer both nail colour and nail care • huge selection of shades • claim to be cruelty-free and vegan but not certified • ?? over $55

Perfume

Acorelle • natural and organic perfumes, hair removal products, face care and body care • created in 2005 in a small French village • energising, balancing and soothing fragrances • ? ?

Olivine Atelier • handcrafted perfumes • founder Julie has been creating perfumes for 20+ years • 5% of every sale goes to Every Mother Counts • Ⓥ

Pacifica • makeup, skincare and perfume • no phthalates, parabens, sulfates, propylene glycol, mineral oil, petroleum, peanut oil, triclosan • ?? over $50 • Ⓥ

Are there any natural beauty brands I’ve missed? (Duh.) Please let me know in a comment below or email sabina (at) girlvsglobe.com. I’m constantly expanding and improving this list! 

*All 7-free nail polishes are free from toluene, dibutyl phthalate (DBP), formaldehyde, formaldehyde resin, TPHP, xylene and camphor.

This post contains a few affiliate links. These allow me to make a small amount of money with each purchase, at absolutely no extra charge to you. If you’d prefer not to use my links just separately Google the name of the brand. If you do use my links – thank you so much!